Monday, June 13, 2011

The Wallingford Market's New Location





This month the Wallingford Farmers' Market moved from its old home at the Wallingford Center to a new home at the Good Shepherd Center. I'm usually slinging quesadillas at the Columbia City Market on Wednesday afternoons, but I managed to sneak away last week to peek at the new venue.


It feels expansive and pastoral. This is a welcome change after the space the market occupied in the Wallingford Center parking lot was cut practically in half last season. That felt stressful and cramped. It's also wonderful to stand on grass rather than asphalt. You feel a lot less beaten up at the end of the day when you stand on a softer surface.


The challenge at the new location is to let people know that there's a market going on, even though it's hidden from view. The old location was right off of a main drag. The advantage of the new location is that it's a pleasant place to linger. It's also the home of Seattle Tilth, ground zero for urban agriculture, and I can't think of a better setting for a farmers' market.


There's a chef's only market between 3 and 3:30, for the purpose of allowing the pros to get in and out quickly. That's a worthy idea, though it doesn't make much sense for those of us who are selling finished products rather than primary ingredients. Fortunately, the rule isn't strictly enforced and the first half hour at an afternoon market tends to be the slowest time of day for my operation anyway. In any case, our sales so far have blown last year out of the water, so I'm certainly not complaining about this minor inconvenience.


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