Sunday, March 23, 2014

Vision



We fill our work days washing pots, peeling onions, sticking labels,  organizing receipts, filling propane tanks, stocking coolers, tinkering with equipment.

Our kitchen remodel project has upended our routines and given us a chance to revisit the bigger picture. We're giving some thought to who we are as a business, and who we want to be over the long term.

We enjoy vending at farmers' markets. Our fellow vendors are free-thinking, creative and consistently unusual. Together we commiserate and collaborate. We also eat very well, especially during the summer. But Patty Pan already vends at most of the markets in the area so it's just a matter of time before we can no longer grow as a mainly farmers' market business.

We care about good food, fresh ingredients, and cooking from scratch. But we're not fanatical purists. We're fascinated by the challenge of making wholesome food widely available, but we run a for-profit business so we're geared towards building these concerns into our business model.

Our new kitchen will be a cooking and dining space where we'll host community dinners and group cooking events. We're planning a kitchen utensil lending library and a free herb garden so neighbors can pick what they need for their dinners.

We already earn enough from the farmers' markets to pay our rent, so we should have some leeway figuring out how to make our new gigs pay because we are, after all, a for-profit business. The neighbors seem stoked, and we're excited that they're excited.



2 comments:

Comlete Exclusive said...
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Báró Júlia said...

Great vision. I wish you all the best!