Saturday, August 1, 2009

The Chocolate Connoisseur



  1. This week I read through this lovely little book by Chloe Doutre-Roussel, who I've heard referred to on various occasions as the world's foremost expert on chocolate. She eats a pound a day--only the good stuff--but saves the early morning hours for tasting new, unfamiliar varieties, so she can do so before her taste buds have been clouded by other flavors.

As something of a culinary populist, I had to get past the word "connoisseur" in the title. I'm probably not going to change my chocolate tasting habits and follow the procedures outlined in the book, but I have to admit that I was pleased to learn that she highly recommends my all time favorite variety, Michel Cluizel's Mangaro.

Despite whatever ambivalence I may have had about the idea of learning to be an "expert," as someone who dearly loves chocolate, I found it delightful to read through several hundred pages written by someone who's dedicated her life to this wonderful food.

Thursday, July 30, 2009

The Hottest Day Ever


I did the Columbia City Market in yesterday's record-breaking heat. Not surprisingly, there was almost nobody there except the vendors. The Wallingford Market closed an hour early, after the staff polled the vendors. The Columbia City staff started polling as well, but they got halfway through and two-thirds of the vendors wanted to stay, so we toughed it out.

Monday, July 27, 2009

Speaking of Beautiful...



This was my veggie mix yesterday. It had red and gold beets, green and purple cabbage, zucchini, patty pans, chard, kale, and onions. All local stuff. It's that time of year again.

Saturday, July 25, 2009

Street- Level View



Yesterday I was walking back to my booth at the Madrona Market after parking my car off-site, and I found this beautiful.

Thursday, July 23, 2009

A Passed Opportunity

I got a call yesterday from someone offering me a two-month position as personal chef to a well known actor who is a vegan, and who is going to be in Seattle filming a movie. I turned it down, mainly because I don't see how I could do that and run my business at the same time, and I've put everything I have into my business. My staff understands; my sweetie and step-daughter were shocked that I wouldn't take advantage of the opportunity. So I'm second-guessing myself a bit, but in my heart I feel like I did the right thing. Besides, feeding rich people just isn't my work. My work is trying to make good food affordable and available to a much wider range of people.

Tuesday, July 21, 2009

Unemployment Discount



My business has launched a new promotion at our farmers' market booths: we're offering half off any menu item to folks who are unemployed. We're not asking for proof; all you have to do is ask.

We've been pleased with the response. At most markets we've had two or three people taking advantage of the offer, but at Lake City the number was closer to ten. This made sense because our sales at Lake City have been down more dramatically than at any other market.

I'm hoping to give some unemployed folks a reason to go to the farmers' market. We seem to be caught in a conundrum where so many people are short on cash because the current economic model is unsustainable, yet the alternative--for better or for worse--often asks us to spend extra.

It's true that you can find plenty of fairly priced food at the farmers' market (including my own products) if you know where to look. There are also a variety of food stamp benefits that can be used at market stalls. And a number of studies recently have found that produce at local markets is actually cheaper on average than items of comparable quality at neighborhood groceries. But if you have little or no money to spare you'll undoubtedly find yourself making difficult choices during a market outing.

Personally I think that the short-term solution, the best way to navigate the current economic and culinary climate, is for us to make peace with the idea of a hybrid, transitional food system. It's too expensive and time consuming for most of us to fuss over every ingredient in every food that we put into our bodies. At the same time it's very important for every one of us to be thinking about what we're eating and why. We all have our own biases and emphases, and we all choose our own particular lines to draw (or not.)

Perhaps a special discount for unemployed folks is a roundabout way of communicating this message. It's not a sexy message, or the kind of message that inspires evangelism. But I hope some elements of it will gradually filter out and be heard.

Saturday, July 18, 2009

An Edible History of Humanity



I'm always excited to see a new book about the role of food in history. It's a fertile and fascinating topic that has been largely unexplored until relatively recently.

There are so many ways to approach this subject, so many insights and stories waiting to be woven together. Tom Standage's "An Edible History of Humanity" did, in fact, introduce me to some episodes that I haven't seen addressed in any other history of humans and food, such as the role that food provisioning has played in different wars, and the devastating famines in the Soviet Union and China during the mid twentieth century, brought about largely by the respective governments' policies aimed at convincing the rest of the world that they actually had a surplus of grain.

But Standage devotes a considerable amount of space to praising the "green revolution," the development and widespread use of nitrogen-based fertilizer and the use of hybrid seed varieties that have dramatically increased agricultural productivity during the past century, while relying disproportionately on nonrenewable energy sources and wrecking longstanding traditions in many parts of the world.

He makes the fascinating point that industrialization has almost always followed on the heels of a period of accelerated agricultural activity: in order to develop an economy where most people work at endeavors other than farming, a society first needs to figure out a way to feed more bodies with fewer people actually working the land.

Although he acknowledges that there have been drawbacks to the industrial agricultural practices that have gone hand in hand with modernization, and he assures the reader that organic agriculture will have to play a role in the next green revolution, his biases are clear simply by virtue of the amount of space he devotes to marvelling at the amazing productivity of modern agricultural technology. As someone who questions the virtues of unfettered industrialization, I was less than convinced, though I still thought it was a pretty good read.