People are funny. I keep two kinds of homemade salsa on my table at the farmers' market, for people to eat with their tamales. Neither one is particularly hot. At least a dozen times a day I hear someone say, "I bet this is really spicy," or "Is this super hot?" They do this even when I put out a sign saying the sauces are relatively mild.
Next to my salsas I have a couple of jars of my neighbor's product, which happens to be quite spicy. People invariably pick up the jars without hesitation, and generously spoon the stuff onto their food.
I think they find the Zane and Zack product less scary because it's in a jar with a label. They're in for a surprise.
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