This is Jessica, one of the market managers, counting customers coming into the Madrona Farmers' Market. Some markets count people coming in on each end of a market for ten minutes each hour, then multiply that number by 6 to get an approximate count for the entire hour. Other markets have someone walk around with a clicker every half hour and count everyone they see, because shopper surveys have shown that the average person stays at a farmers' market for about half an hour.
Researchers have found that both systems for counting customers provide very similar numbers. It's important to have an accurate count so market administrators can evaluate how a market is doing with its outreach efforts. If the numbers are good, they can also be a way to bring in new vendors.
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