I finally did it. I invested in some new signs for my booth. I mostly stay away from purchases that don't directly add to my bottom line. I'd much rather buy a bigger grill so we can crank out more food in the same amount of time than upgrade my signs so the booth looks prettier. But there's a time and a place for everything. For better or for worse, customers do care about appearances.
4 comments:
How attractive! I love your new signs. Now that you have those, your business will grow...and you'll be able to get a bigger grill in no time at all. Very good thinking on your part!
Thanks! I sometimes wonder whether these kinds of changes generate additional business because of tangible results like attracting attention, or whether there's an intangible shift as people subliminally pick up a change in attitude...
Looking good, Devra. For better or worse, people judge books by their covers.
I know, I know. It just makes me crazy.
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